Wednesday, September 29, 2010
Marketing Tourism Online, Part I: The Basics
This is a part of this series, which ... some of the basics ... ... ... and ... for ... tourism products online. We plan to update and refine these art
This is the first of a series of articles that will introduce some basic strategies, considerations, elements and techniques for marketing tourism products online. We plan to update and refine these articles as situations change and when we have new knowledge now. You may request to be notified when a new article in the series are available.
More opportunities and space tourism organizations improveWhile are already familiar with the Internet, much less really understand the technology, new features, new opportunities for communication and requires that they represent. These tips and explanations should be a useful introduction.
Although new technologies offer new opportunities, not change the fundamentals of marketing: people, product, price, promotion and distribution. Know your target markets, understand their buying decision process and offering the right product at the right time, right price and correct the course at all times.
Form the buying decision process and the sightseeing line experienceYour customer communication can be used to shape the results in the following circumstances and stages, compared to a purchase decision and the tourism potential of the tourism experience. Good communication:
Awareness about a product or a destination, and reshape existing perceptions;
To generate interest;
Provide information to become a desire of interest;
Process the actual purchase, or a series of purchases;
Ensuring the security of a good deal and offer preparatory information for real tourist experience;
Continue to provide information, form perception, and improve the experience of tourists on the trip;
Support and develop memories after an experience of tourism;
Build your relationship with the customer, added value to both you and your journey, and
Encourage referrals and generate repeat business.
There are different goals and methods of communication for each of these circumstances. Adding additional complexity is that different people (family, friends, colleagues, etc.) may be involved and have greater or lesser importance in different stages of a purchase decision
In conclusionDespite this complexity, there are some basic guidelines to help you communicate effectively and market online. The next in this series of articles has the means to attract visitors to your site.
(Seattle, USA, August 2004)
Pictures/SnapShot :
This is the first of a series of articles that will introduce some basic strategies, considerations, elements and techniques for marketing tourism products online. We plan to update and refine these articles as situations change and when we have new knowledge now. You may request to be notified when a new article in the series are available.
More opportunities and space tourism organizations improveWhile are already familiar with the Internet, much less really understand the technology, new features, new opportunities for communication and requires that they represent. These tips and explanations should be a useful introduction.
Although new technologies offer new opportunities, not change the fundamentals of marketing: people, product, price, promotion and distribution. Know your target markets, understand their buying decision process and offering the right product at the right time, right price and correct the course at all times.
Form the buying decision process and the sightseeing line experienceYour customer communication can be used to shape the results in the following circumstances and stages, compared to a purchase decision and the tourism potential of the tourism experience. Good communication:
Awareness about a product or a destination, and reshape existing perceptions;
To generate interest;
Provide information to become a desire of interest;
Process the actual purchase, or a series of purchases;
Ensuring the security of a good deal and offer preparatory information for real tourist experience;
Continue to provide information, form perception, and improve the experience of tourists on the trip;
Support and develop memories after an experience of tourism;
Build your relationship with the customer, added value to both you and your journey, and
Encourage referrals and generate repeat business.
There are different goals and methods of communication for each of these circumstances. Adding additional complexity is that different people (family, friends, colleagues, etc.) may be involved and have greater or lesser importance in different stages of a purchase decision
In conclusionDespite this complexity, there are some basic guidelines to help you communicate effectively and market online. The next in this series of articles has the means to attract visitors to your site.
(Seattle, USA, August 2004)
Pictures/SnapShot :
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