World Travel Guide

Advent of the tourist industry the Internet is rapidly changing the balance between the actors and the ways in which consumers buy.Airlines were the first to invest considerable resources on the Web, with the aim to transform their website their main selling tool to a consumer without the traditional arbitration system in hand so far, tour operators and travel agents. Airlines, and usually the major carriers have thus created a channel for direct negotiation with the client. The hotel industry has instead found it more difficult to remove themselves from traditional distribution channels, the high fragmentation and thus a strong weakness in market structures. These structures are difficult to direct access, but access to a number of mediators more or less convincing.
In particular, consumers are often confused with the large number of sites that offer the same structure in different portals conditions.Travel sell the same products at different prices. Thus, while the structure of the X site can be more convenient, the second, the site of Y could be easier. It follows that a consumer who wants to buy a subsidized interest rate will be forced to make a long and complex investigation. Internet, it often happens that whoever wins the sites that are investing a lot of publicity that the best websites prices.In Britain, the price comparison portals do not draw the same success they have in other countries (I speak from personal experience, because I have to promote The site, which operates in several European countries), but they can certainly make life easier for those who are looking for savings on the internet and are therefore more willing to book their holiday.
This type of site does not actually sell travel, but includes all the rates available on other sites. Therefore, it is a starting point for the consumer, which will be directed to the website to complete the purchase, with the advantage of comfort, simplicity and speed.But question remains unanswered. Why, if I go to a hotel for one night I can pay more than if he had booked a room online? This is because the provider offers lower rates for businesses that sell on the Internet (always speak from personal experience as a tourist). As mentioned before in the hotel sector in the chain with the customer to replace the intermediary, even if the supplier sells directly, not going to make the Web following rates. Obviously, the supplier can not sell below rates on other Web host contracts would be canceled.


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